As part of its ongoing assignment from BASF, UetlibergPartners just initiated and will moderate another online discussion on the BASF “Creator Space ™” website. This discussion focuses on chemical performance, with a view to reflecting on possible business models to ensure optimised performance and use of chemicals across the value chain. For example, is it possible to complement or even replace the traditional “quantitative selling” business model for some chemicals by a more “qualitative” model?

This discussion can be accessed here